Train in it | Play in it | Live it in

Established in Dubai, FortyFours mission is to bring affordable, multipurpose and comfortable clothing to the public.

Motivated by our late Granddad, the number 44 has been in our family for years. It was the year my Granddad was born -1944. A sports fanatic and a legend of a man, he was always up for a laugh.

FortyFours wants to provide products we would personally buy and wear. Working closely with local suppliers with over 20 years experience, we are delivering premium products to our customers.